Maritime Connections
Centuries of trade and migration have shaped the region’s culture, giving a programme a story that reaches beyond China’s shores.
A Different View Of China
Southeast Coast
Discover Fujian and its coastal heritage through maritime history, distinctive architecture, tea culture and seaside scenery.
Discover the Possibilities ↓Why Choose Southeast Coast?
Culture In the Details
Tulou architecture, tea traditions and regional cuisine provide several ways to explore a destination’s identity.
A Sense Of Place
Fujian and Coastal Heritage
Bring together coastal scenery, tea culture and an introduction to the Tulou. Xiamen offers an urban expression of the region’s seaside character.
Staying In the Region
Explore coastal hotels and heritage boutique properties, alongside urban hospitality in Xiamen.
Your Next China Programme
Let’s Explore Southeast Coast.
Tell us your dates, group profile and objectives. Our team will help you explore how the destination could fit your programme.
Discuss Your Programme ↗