top of page


See the Avatar Land Zhangjiajie with a whole new angle with New Imagination DMC. Zhangjiajie's world-renowned landscape fits visitors of all kinds. With our little professional management, we help you tackle the problems of queueing, avoid the crowds and source the best venues to dine in style.

Land of Avatar 

In Hunan Province, in South Central China, sits Zhangjiajie, a large prefecture-level city containing spectacular landforms and parks. These include Tianmen Mountain and the Wulingyuan Scenic Area, which encompasses the Zhangjiajie National Forest Park, Tianzi Mountain Nature Reserve, Yangjiajie Scenic Area, and more. The region is famous for its towering quartzite cliffs, said to have inspired the filmmakers of the 2009 film Avatar.  While Wulingyuan was recognized as a UNESCO World Heritage Site in 1992, the area has seen recent development to accommodate and attract tourists, including the construction of glass-bottomed walkways and bridges, cable-car systems, and observation elevators.



Nature Wonder

Zhangjiajie is considered by UNESCO with "outstanding universal value" . It is dominated by more than 3,000 narrow quartz sandstone pillars, many over 200m high. Nestled within its towering peaks lie ravines and gorges with streams, pools and waterfalls, two large natural bridges, and some 40 caves. Impressive calcite deposits are a notable feature within these caves.

Zhangjiajie Elevator

Manmade Wonder

Apart from nature, Zhangjiajie also makes a perfect duet with manmade nature including Wolrd's tallest outdoor elevator, Grand Canyon Glass Bridge, world's longest cable car, and 99 Bending Road etc.

zhangjiajie culture

Culture of Minority Ethnics

Zhangjiajie is home to the Tujia ethnic group.The group is has its own distinct culture with highly developed music, drama and arts that stem from the ancient past. Their cuisine and dance are some of the best cultural experiece during your visit in Zhangjiajie 

zhangjiajie outdoor

Outdoor Heaven

Zhangjiajie is outdoor heaven proving impeccable hiking trek from mild to tough, cave exploration, rafting are also on th must-do list.

Get Amazed by Mother Nature 

bottom of page