Our Team.
What makes New Imagination different is the people behind every programme. We are a multicultural, multilingual team with deep local knowledge, international perspectives and a genuine curiosity about China. From the first idea to the final detail on the ground, we bring different strengths together to create experiences that are thoughtful, creative and seamless.
Our Director
A decade of experience, a lifetime of passion. Dustin Chan is not just the Founder and General Manager of New Imagination DMC China; he is the driving force behind a new vision for travel in his homeland.
A graduate of École hôtelière de Lausanne, Dustin transformed his academic excellence in hospitality into a mission to redefine the destination management landscape in China. For over ten years, he has meticulously honed his craft, building an unparalleled network of local resources and a deep, operational understanding of what it takes to deliver exceptional experiences.
New Imagination DMC Beijing
Nestled in Langyuan Vintage's creative heart, we fuse 5,000 years of heritage with 21st-century dynamism. Our multilingual team crafts immersive journeys—from Great Wall glamping to 798 Art Zone explorations—where dynasties meet disruptors. Experience China's soul through fresh perspectives.
People-focused Project Manager blending recruitment-driven leadership with operational expertise to guide teams through the full project lifecycle, delivering results on time.
High-end inbound tourism specialist with a decade of experience across Europe, combining deep industry expertise and attention to detail to deliver warm, premium hospitality.
Product and Project Manager with four years of experience in Beijing, Chengdu, and Chongqing, specializing in accurate quotations, fast responses, and bilingual communication.
Inbound travel professional with 8 years of experience designing customized tours and corporate itineraries, blending cultural immersion with operational excellence for global clients.
Beijing Team
Beijing tourism specialist with deep local expertise, crafting tailored travel plans that highlight unique spots and optimal routes with professional, meticulous support.
Calm, organised and solution-oriented, Elio excels at bringing complex projects together, making sure every detail is carefully managed from the first plan to the final delivery.
Detail-oriented and highly organised, Wendy supports every stage of our projects, from programme preparation and coordination to on-the-ground delivery, helping ensure everything runs smoothly from start to finish.
New Imagination DMC Shanghai
Our Shanghai office is located on West Nanjing Road, Shanghai’s premier international business hub. Surrounded by world‑class luxury hotels, fine‑dining venues and distinctive cultural‑heritage sites, we enjoy outstanding access to premium venues for corporate events and curated city experiences. Our multilingual team (Mandarin, English, Russian, Italian) delivers personalized, professional service—from event planning to local expertise. We proudly present China’s new image through creative, insightful travel experiences.
Tourism professional with a University of Surrey degree and over three years of experience, specialising in luxury FIT travel and local experiences. Passionate about discovering authentic places and hidden gems across China.
Bringing an Italian perspective and international experience to China, Sara specialises in MICE project management, combining strong organisation with a passion for creating seamless and memorable experiences.
Creative and curious by nature, Morgan enjoys turning a brief into something unexpected, combining fresh ideas, local knowledge and thoughtful details to create distinctive experiences for every client.
With years of experience living in Russia, Liliya brings a valuable cross-cultural perspective to every project. Fluent in Russian, passionate about connecting people and creating thoughtful travel experiences in China.
Combining marketing, storytelling and digital expertise, Lin strengthens how New Imagination connects with partners around the world. Passionate about building our brand, sharing inspiring China stories and bringing our work to a wider international audience.
Shanghai Team
New Imagination DMC Shenzhen
Our Shenzhen-based hub serves Hong Kong, Macau, Shenzhen, and Guangzhou. We deliver cost-effective, high-quality programs with a multilingual team fluent in Mandarin, Cantonese, English, Russian, and Spanish. As New Imagination's first office, we embody Shenzhen's pioneering spirit—bridging tradition and innovation to create immersive experiences across the Greater Bay Area.
Seasoned MICE professional with deep expertise across Southern China including Hong Kong, Macau, Guangzhou, and Shenzhen. Delivers tailored, seamless events from luxury retreats to large-scale corporate programs.
Aleksandr Karpenko
Project Manager
aleksandr@newimaginationdmccom
Travel and Event Manager with 15+ years of experience in Southern China, Hong Kong, and Macau. Lived 8 years in China and traveled to 80+ countries. Delivers responsible, friendly travel experiences.
Dedicated travel planner crafting immersive journeys across China—Zhangjiajie, Guilin, Huangshan, Yunnan—blending breathtaking landscapes with authentic cultural experiences beyond typical tourist trails.
Bringing energy, curiosity and a hands-on approach to every project, Riva supports programme planning and delivery while developing a growing expertise in creating thoughtful and well-executed experiences across China.
Proactive and detail-focused, Icey plays a key role in coordinating projects from planning to delivery, bringing a practical mindset and fresh perspective to every programme while continuing to grow as a China travel professional.